Redesigning CGDA Website
Redesigning CGDA Website
Redesigning CGDA Website
Web Design | Revamp - Work in Progress
A fresh redesign for the Calgary Game Developers Association that connects members, highlights local games, and strengthens sponsor visibility.
Project Details
Project Details
Project Details
TIMELINE
TIMELINE
June 2025 - Present
June 2025 - Present
CLIENT
CLIENT
Calgary Game Developers Association
Calgary Game Developers Association
ROLE
ROLE
Web Designer
Web Designer
TEAM
TEAM
Web Designer (1)
Senior Developer (1)
I am working with the Calgary Game Developers Association to reimagine their website with the goal of attracting new members and sponsors. While the current site is functional, it lacks the clarity and appeal needed to engage users and partners. I am leading the design process independently, drawing on familiar design patterns to create a site that feels both welcoming to members and compelling to sponsors.
Current Solution Highlights
Current Solution Highlights
Current Solution Highlights
Background
Background
Background
Background
The Calgary Game Developers Association (CGDA) is a non-profit dedicated to supporting and promoting Calgary’s game development community. Founded in 2015, the association brings together developers, artists, musicians, and enthusiasts through events, showcases, and collaborations.
The Calgary Game Developers Association (CGDA) is a non-profit dedicated to supporting and promoting Calgary’s game development community. Founded in 2015, the association brings together developers, artists, musicians, and enthusiasts through events, showcases, and collaborations.
Challenge
Challenge
Challenge
Challenge
While the current website is functional, it struggles to attract new members and sponsors. Key content is difficult to find, calls to action are not prominent, and the overall experience lacks the polish needed to represent the creativity and professionalism of the community.
While the current website is functional, it struggles to attract new members and sponsors. Key content is difficult to find, calls to action are not prominent, and the overall experience lacks the polish needed to represent the creativity and professionalism of the community.
Insight
Insight
Insight
Insight
Through reviewing the existing site and discussions with CGDA’s developer, it became clear that the redesign needed to focus on clarity and appeal: stronger CTAs to engage members and sponsors, improved hierarchy to highlight local games, and a more modern, accessible design that reflects the vibrancy of Calgary’s game development scene.
Through reviewing the existing site and discussions with CGDA’s developer, it became clear that the redesign needed to focus on clarity and appeal: stronger CTAs to engage members and sponsors, improved hierarchy to highlight local games, and a more modern, accessible design that reflects the vibrancy of Calgary’s game development scene.
References and Insipiration
References and Insipiration
References and Insipiration
I looked at familiar design patterns from sites like League of Legends, Unreal Engine, Shopify, and Platform Calgary. Since most of CGDA’s audience are visual creators, I leaned on a video hero background to engage users right away. I also drew from these platforms to keep the layout familiar and easy to navigate, with clear main CTAs for becoming a member and becoming a sponsor.
I looked at familiar design patterns from sites like League of Legends, Unreal Engine, Shopify, and Platform Calgary. Since most of CGDA’s audience are visual creators, I leaned on a video hero background to engage users right away. I also drew from these platforms to keep the layout familiar and easy to navigate, with clear main CTAs for becoming a member and becoming a sponsor.
Idea and Execution
Idea and Execution
Idea and Execution
Idea and Execution
The idea was to create a site that attracts members and sponsors by showcasing Calgary’s game community; the execution used a video hero, clear CTAs, and a strategic flow through sections for games, sponsors, and events.
The idea was to create a site that attracts members and sponsors by showcasing Calgary’s game community; the execution used a video hero, clear CTAs, and a strategic flow through sections for games, sponsors, and events.
Design Approach
Design Approach
Design Approach
Design Approach
After gathering references to guide my design choices, I created low-fidelity prototypes to visualize the layout and flow of the site. These early wireframes helped me focus on structure and hierarchy without being distracted by visuals. From there, I iterated into mid- and high-fidelity designs, refining the look and feel to emphasize clarity, accessibility, and strong calls to action for both members and sponsors.
After gathering references to guide my design choices, I created low-fidelity prototypes to visualize the layout and flow of the site. These early wireframes helped me focus on structure and hierarchy without being distracted by visuals. From there, I iterated into mid- and high-fidelity designs, refining the look and feel to emphasize clarity, accessibility, and strong calls to action for both members and sponsors.
Current Experience
Current Experience
Current Experience
This project is currently a work in progress. The embedded prototype represents the latest iteration of the redesign, which will continue to be refined through iterative feedback.
This project is currently a work in progress. The embedded prototype represents the latest iteration of the redesign, which will continue to be refined through iterative feedback.